Joy Perfume by Jean Patou was launched in 1930. Jean Patou wanted to launch the most expensive perfume in the world at the time, during the great depression, to appeal to the wealthy class that wanted to show they were not affected by the difficult times. It worked. To this day Joy perfume is one of the most sought after fragrances in the world. Predominantly a Jasmine and Rose fragrance, it is an eternal floral scent.